More or Less is the major exhibition within the second edition of Sofia Design Week 2010. The idea for the exhibition was initiated by Vasil Iliev, art director of the “One” magazine.
What exhibition participants, namely the KesselsKramer communications agency, journalist Andrew Losowski and multidisciplinary artists Helmut SchmizH Thomas Mailender, Daniel Eatock and Francois Nouguies, have in common is that they approach modern design with a sense of humor, thus questioning its value.
The Dutch artist Helmut Schmiz comes up with designer solutions which strike us a quite uncommon. The English artist Daniel Eatock, on his part, playfully touches upon the issue of the smoking ban in Bulgaria, presenting a collection of unusual alternative versions of the classic “No Smoking” sign. The exhibition witl also feature a presentation of an action entitled “Do a plastic bag” by the KesselsKramer communications agency, which is famous for its nontraditional approach to advertising. Basically, the action seeks to create new designer objects out of used plastic bags. Another highlight of the exhibition are the works of French artists Thomas Mailender and Francois Nouguies s, who are trying to eliminate the boundary between art and design through their work. Another participant in the exhibition is Andrew Losowski, who is a passionate fan of independent magazines, fond of transforming hardcopy editions into design objects.
The exhibition is one of the events featured within the SOFIA DESIGN WEEK 2010. it is organized by the “One” magazine with support from the America for Bulgaria Foundation.